At National Business Advisors (NBA) we care about empowering business owners, sustainable development and making a difference. We help companies grow, improve and master change.
NBA utilizes a network of advisors, subject matter experts and service partners. Sharing knowledge and expertise, accessing markets and building the right partnerships is essential for turning challenges into opportunities. We provide strategic solutions in business development, marketing, operational improvements, customer service and data management. Our dedicated team helps you develop your business plan and strategy, understand your customers, define your brand, create powerful marketing solutions and improve your processes.
Perfecting the 7 P’s is about focusing on each Key Performance Area of the business and perfecting it incrementally. By closing all the lights and then shining a flashlight on one specific object eliminates distractions and allows you to clearly see the strengths, weakness, opportunities, and threats in each section.
One of the most important Key Performance Areas in your business.. Besides all the good your company does for the world, your business exists to make a profit. Profit is a combination of your pricing strategy and your promotion. The more items you sell at the right price increases your profit.
In this area we focus on each type of person involved and strategies on how to make better choices that will result in better overall results. This includes your customers, your employees, the communities you serve, the prospects that you promote your products to and every other human being who affects you delivering quality products and services to your customers.
This represents all of your sales & marketing. A business will not survive without sales, let alone thrive. We create sales and marketing strategies customized to meet your business needs.
It’s the dollar amount that you want in exchange for your product or service. Priced too high and you will lose sales, priced too low and you are drastically losing profit. Pricing is a very important factor when it comes to your bottom line.
Product your company’s whole reason for existence. Before worrying about any other area, we first must make sure that you can deliver a high-quality product or service flawlessly.
People’s perception of the value a product or service is influenced by its packaging. Packaging can include any branding that promotes your business. The higher the perceived value of your product or service, the more a consumer is willing to pay for it. The more they are willing to pay, the higher your profit margins. Many companies overlook this important point, but it doesn’t matter how great your product is if no one perceives it to be great.
This can be your location, where you deliver to, how accessible you are, or the market you serve. Depending on the type of business you’re in, an improvement in any of these areas can dramatically affect your business.
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